Mattress Refresh

Mission

Sales were starting to miss our quarterly targets, so the Director of eCommerce and CMO asked me and a small team to take a hard look at the mattress shopping experience. Our goal was to figure out where customers were getting stuck and redesign the product discovery flow to make it clearer and more compelling.

We uncovered a few big friction points along the way. Five mattress models were being grouped into three families, which made the lineup harder to understand. The experience didn’t clearly explain why each mattress was different or who it was for, visuals were reused across models in ways that blurred distinctions, and there wasn’t a clear story around why upgrading was worth it.

With a full site redesign already scheduled six months out, we treated this as a fast, focused effort. We broke the work into four phases so we could quickly address these issues, improve clarity, and set the foundation for the larger redesign ahead.

Work Flow

FPO

The Thunderdome

FPO

Impact

FPO