Campaign Manager

Mission & Overview

Campaign Manager was created to simplify and unify how teams send notifications to fans. At YinzCam, notifications are core to engagement, but they were spread across three separate modules that made planning, execution, and iteration harder than necessary. The goal was to bring everything into one intuitive tool that could scale with increasingly complex marketing needs, without overwhelming the people using it.

Work Flow

I kicked off the project by running focus groups across teams in the NFL, NBA, NHL, and EPL to understand how notifications were actually being used in the real world. That research surfaced more than 50+ new requirements, ranging from personalization and segmentation to scheduling and real-time triggers. I facilitated stakeholder discussions around those needs, partnered closely with the Director of Product to define and prioritize them, and then led the iterative design process to turn those requirements into a single platform.

Solutions

The result was a unified Campaign Manager that combines messaging, targeting, and automation in one place. I designed a new push notification builder that supports dynamic personalization tags, audience segmentation, geofencing, and test accounts, making it easier to craft and validate messages before they go live. To improve planning and visibility, I introduced an integrated calendar view that allows users to create and schedule campaigns directly from a timeline. One of the largest additions was a trigger module, enabling teams to define real-time conditions, based on user behavior, game states, or app and web interactions. These pushes would automatically send messages the moment those conditions are met.

Impact

Campaign Manager shipped into beta the first week of January 2026, and early signals are already strong. Within the first testing cycle, 2 of the 8 working groups indicated they’re considering breaking contracts with their existing push notification providers in favor of YinzCam's Campaign Manager. Even at this early stage, the unified workflow, real-time triggers, and clearer planning tools are already changing how teams think about notification strategy. While still in beta, the product is demonstrating real market pull and validating the decision to consolidate three fragmented tools into a single, more intuitive platform.